Google saw its title severely rushed on the stock exchange Thursday night, breaking thus 9% before the rating is removed. In question, a premature publication, error, last quarterly results of the company.
But if this error has caused the sudden drop of the title is first due to the disappointing performance that reflect these results of the 3rd quarter. The disappointment however is not at the level of turnover, up over a year from 45% to $ 14.1 billion.
No, these are mostly the benefits of Google who suffer - while costs are progressing them strongly. Over the period, net income moves from 20% to $ 2.18 billion. And Motorola, purchased more than 12 billion, contributes to this degradation through a net loss of $ 151 million.
Other indicators concern, such as cost-per-click, what advertisers pay for each click on an ad. In the 3rd quarter, the CPC down 15%. And at the same time, the acquisition of traffic (affiliation) was more costly for Google: + 25% to $ 2.77 billion.
Source
