jeudi 12 juillet 2012

Android, King of Europe, Windows Phone in progress


Translated by Bing :


According to figures from Kantar Worldpanel, the market share of the Green robot varies on the old continent from 50 to 84%.

A study shows once again the dominance of Android smartphones, particularly in Europe. Kantar Worldpanel book us so the mobile OS market share in several countries of the old continent with a constant: Android is almost everywhere over the 50% market share.

However attention to these data. It is not final sales or operators (as in Gartner or IDC) but of regularly audited from a panel of representative consumer market share.

In France, the Android market share thus increased in one year of 37.5% to 58.8% (to end of June). The Spain is still better with one hand who won nearly 43 points to 84%!

iOS down in France

The Italy is the country where Android represent the "lower" market share with 49.6% against 25.3% a year ago.

With its direct challenger iOS, things are more complicated. A difference logical since the Google OS is installed on a wide range of terminals for all lines against one or two for iOS.

It is in Britain that the OS of the iPhone is the most powerful with a share of 25.6% against 20% a year ago. France, iOS would be down with a share that increased from 17.9% to 14.7%. In Spain, iOS represent more than 3.2% of Park...

RIM is lower in all observed countries, blame it on the lack of new models really differentiated. Its share has lost 9 points in Britain (10.6%). It is France that the withdrawal is less pronounced with 0.4 point to 9.5%. In Germany, the Blackberry is more than 0.8% of the Park...

There is a rise of Windows Phone in Europe, particularly in Britain where the Microsoft OS has fallen from 1.7% to 3.7% of market share. In Germany, this share reached same 5.4%. In France, Windows Phone won 0.9 point in one year at 2.5%.

Finally, it should be noted that the France is the first market for Bada (Samsung) with a share of 8.4% (against 11.2% in June 2011).

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